Home » Chinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom by W Ma
Chinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom W Ma

Chinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom

W Ma

Published
ISBN : 9781119127239
Paperback
300 pages
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 About the Book 

Explore the world-changing digital transformation in China Chinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised intoMoreExplore the world-changing digital transformation in China Chinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by Chinas emerging mobile economy, and its debut onto the global stage.2014 proved to be a milestone year for the Internet in China with the IPO of Alibaba, Chinas largest e-commerce company. This financial move highlighted Chinas mobile Internet boom and its continuing economic transformation, it also had an impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole. Understand what the digital transformation in China is, and how it is changing the global landscape Explore the e-commerce consumer boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for Chinas consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with todays Chinese cultureChinas Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.